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Virtue

Virtue hair care products are unique in that the foremost ingredient, Alpha Keratin 60ku, is recognized by our body as our own—making it one of the most powerful tools in achieving healthy hair. It’s pulled to where your hair needs it, strand by strand, repairing, smoothing and filling in cracks of damage. Virtue, with the help of Alpha Keratin 60ku, reduces split ends and eradicates frizz, all while increasing vibrancy and thickness, for your healthiest hair yet. Free of sulfates, parabens, phthalates, synthetic colors and dyes, Virtue products are gluten and cruelty-free.

History

6 years ago, Virtue discovered something extraordinary. A group of bio-scientists had come across an entirely new method to collect Keratin--the vital protein that makes up 90% of our hair, skin and nails--in its’ pure form. Chief Science Advisor Dr. Luke Burnett and his team had discovered Alpha Keratin 60ku, the human protein that would become the foundation of their award winning hair care line.

Hair Care Treatments

The Virtue Healing Oil is a holy grail when it comes to hair-repair. If you have dry, damaged locks from heat, chemical treatments or environmental stressors, one application of the Healing Oil to damp or dry hair will leave your locks smooth, soft and refreshed. With continued use, the Healing Oil will strengthen and repair your hair with hydrating oils and Alpha Keratin 60ku.

Virtue

Virtue Full Shampoo

$38.00

Cleanse and volumize limp locks with Virtue Full Shampoo. This exclusive formula works hard to dissolve excess oil without drying out the scalp. It lifts at the roots and provides weightless plumping up of every strand. The result is long-lasting body...

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Virtue

Virtue Healing Oil

$42.00

Heal your hair’s health with Virtue Healing Oil. This unique blend of pure and hydrating oils coupled with revolutionary alpha keratin 60ku® protein soothes all hair types. As a multi-tasker, it infuses hair with hydration and moisture while...

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Virtue

Virtue 6-In-1 Styler

$32.00

Give your hair the 6 things it’s missing all at once. Virtue 6-In-1 Styler comes in a sheer format of styling cream designed to soften, shine, and hydrate hair. As it does, it strengthens, polishes, and safeguards it from heat damage to keep it...

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Virtue

Virtue Curl Shampoo

$38.00

Keep your curl pattern in good shape with Virtue Curl Shampoo. This hydrating and nourishing shampoo features non-drying ingredients that gently cleanse hair of excess oils and build-up without compromising your natural curls. As it does, it protects...

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Virtue

Virtue Smooth Shampoo

$38.00

Get the soft and smooth hair you deserve with Virtue Smooth Shampoo. This luxurious shampoo lathers up to cleanse hair while infusing it with unique alpha keratin 60ku® protein to restore rough cuticles. By reducing the friction between every strand,...

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