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Virtue hair care products are unique in that the foremost ingredient, Alpha Keratin 60ku, is recognized by our body as our own—making it one of the most powerful tools in achieving healthy hair. It’s pulled to where your hair needs it, strand by strand, repairing, smoothing and filling in cracks of damage. Virtue, with the help of Alpha Keratin 60ku, reduces split ends and eradicates frizz, all while increasing vibrancy and thickness, for your healthiest hair yet. Free of sulfates, parabens, phthalates, synthetic colors and dyes, Virtue products are gluten and cruelty-free.


6 years ago, Virtue discovered something extraordinary. A group of bio-scientists had come across an entirely new method to collect Keratin--the vital protein that makes up 90% of our hair, skin and nails--in its’ pure form. Chief Science Advisor Dr. Luke Burnett and his team had discovered Alpha Keratin 60ku, the human protein that would become the foundation of their award winning hair care line.

Hair Care Treatments

The Virtue Healing Oil is a holy grail when it comes to hair-repair. If you have dry, damaged locks from heat, chemical treatments or environmental stressors, one application of the Healing Oil to damp or dry hair will leave your locks smooth, soft and refreshed. With continued use, the Healing Oil will strengthen and repair your hair with hydrating oils and Alpha Keratin 60ku.

Virtue Healing Oil


Heal your hair’s health with Virtue Healing Oil. This unique blend of pure and hydrating oils coupled with revolutionary alpha keratin 60ku® protein soothes all hair types. As a multi-tasker, it infuses hair with hydration and moisture while...

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