Fresh

Fresh is a pioneering skincare and beauty brand celebrated for its unique blend of natural ingredients, science-backed formulations, and luxurious, sensorial experiences. The brand’s product range spans skincare, body care, and fragrance, all crafted to rejuvenate and nourish skin with nature-inspired ingredients such as soy, rose, sugar, and black tea. Known for products like their Rose Deep Hydration Face Cream and Soy Face Cleanser, Fresh is designed to deliver gentle, effective solutions for diverse skin types. Their commitment to quality is reflected in every formula, emphasizing potent, pure ingredients that work harmoniously with the skin for a radiant, fresh-faced glow.

History

Fresh was founded in 1991 by Lev Glazman and Alina Roytberg, two beauty enthusiasts who aimed to create a brand that combined traditional beauty rituals with modern skincare innovations. What began as a small apothecary store in Boston quickly grew as customers fell in love with the brand’s artisanal approach and focus on natural ingredients. Over the years, Fresh has become synonymous with luxury and efficacy, integrating time-honored beauty traditions from around the world, such as the use of sake in their body treatments and black tea in their anti-aging products. Today, Fresh is globally recognized, with stores and fans worldwide who trust its dedication to blending science and nature in skincare.