Virtue Hair Care

Give your hair the 6 things it’s missing all at once. Virtue 6-In-1 Styler comes in a sheer format of styling cream designed to soften, shine, and hydrate hair. As it does, it strengthens, polishes, and safeguards it from heat damage to keep it...

Nourish and enhance hair with Virtue Refresh Purifying Leave-In Conditioner. This lightweight mist detangles as it infuses hair with nutrients. You’ll notice more manageable hair immediately as it tackles those pesky flyaways and prevents against...

Cleanse and volumize limp locks with Virtue Full Shampoo. This exclusive formula works hard to dissolve excess oil without drying out the scalp. It lifts at the roots and provides weightless plumping up of every strand. The result is long-lasting body...

Heal your hair’s health with Virtue Healing Oil. This unique blend of pure and hydrating oils coupled with revolutionary alpha keratin 60ku® protein soothes all hair types. As a multi-tasker, it infuses hair with hydration and moisture while...

For damaged hair, let Virtue Recovery Shampoo come to the rescue. This gentle shampoo dissolves daily buildup for a cleansed feel. As it washes away impurities, it gets busy to fill in the cracks of your damaged hair, infusing it with moisture so it...

Revive and thicken your hair with Virtue Full Conditioner. With deep-penetrating moisturization plus one-of-a-kind alpha keratin 60ku® protein, this conditioner was designed to address the problems that fine and limp hair has. By working within each...

Keep hair smooth, soft, and frizz-free with Virtue Smooth Conditioner. With every use, you’ll banish frizz from your hair while infusing it with its best health ever. Formulated with exclusive alpha keratin 60ku® protein, this conditioner...

Get the soft and smooth hair you deserve with Virtue Smooth Shampoo. This luxurious shampoo lathers up to cleanse hair while infusing it with unique alpha keratin 60ku® protein to restore rough cuticles. By reducing the friction between every strand,...

Do dry shampoo the right way with Virtue Refresh Dry Shampoo. This lightweight and invisible formula removes that pesky buildup, odor, and excess oil to revive your style without a traditional wash. Get a real cleanse while helping scalp health. No heavy...

Restore your hair with Virtue Restorative Treatment Mask. This lightweight formula hydrates deeply to repair hair without bogging it down. Ideal for all hair types, you’ll add back shine and moisture while enjoying smoother hair, all in less than 3...

Give your curls a makeover with a softer, frizz-less look from Virtue Curl Conditioner. This weightless formula designed for curly-haired girls helps detangle, de-frizz, nourish, and hydrate hair all without bogging down those curls. It also works to...

Take excess buildup out of your way and start things fresh with Virtue Refresh Purifying Shampoo. This clarifying shampoo is designed to take away that extra oil, pollution, smoke, and any lingering product residue out of your way. It features patented...

Sleep your way to a healthier scalp with Virtue Refresh Topical Scalp Supplement. This potent formula goes on with a light texture that absorbs quickly to work as you dream. With this nightly infusion of nourishing ingredients, your scalp’s health...

Relieve scalp congestion with Virtue Refresh Exfoliating Scalp Treatment. This lightweight whipped crème serves to detoxify your scalp, removing buildup, oil, and impurities that congest the follicles. This gentle treatment lifts away dead cells,...

Keep your curl pattern in good shape with Virtue Curl Shampoo. This hydrating and nourishing shampoo features non-drying ingredients that gently cleanse hair of excess oils and build-up without compromising your natural curls. As it does, it protects...