Women's needs shift across a lifetime, and Priority One's formulas for women follow them. A complete women's multivitamin and a prenatal formula with active folate cover the daily basics, while other blends turn to the transitions of midlife and the natural rhythm of hormonal balance. Beauty-from-within formulas focus on skin hydration and a smoother look to the skin, and botanical options are aimed at urinary comfort, including one shared with the men's collection. Several draw on the brand's glandular expertise, and others are fully vegetarian. With a single family at the helm since 1988, the collection moves from the prenatal years through midlife and beyond.