Beautiful skin shouldn’t come at the expense of animals or our planet, which is why Naturally Serious developed their brand to be 100% cruelty-free and eco-conscious, while still delivering visible, healthy results. Naturally Serious is committed to changing the world, and your skin, for the better, which begins with saying ‘No’ to B.A.D. (Banned, Ambiguous, Debatable) ingredients. Instead, their full line of products are packed with a naturally powerful alternative; their exclusive Anti-Pollution Blend of 6 antioxidants (pomegranate, goji berry, grape seed, green tea, red tea and white tea) to combat and prevent visible signs of aging caused by environmental stressors.